​Its All Folk is a grassroots design practice working in the Eastern Himalayas of Arunachal Pradesh.

 

Our work is grounded in three interconnected pillars of traditional community held knowledge systems - Folklore, Folk Ecology and Folk Economy. ​We work with living knowledge to design pathways that connect traditional knowledge and indigenous livelihoods with environmental stewardship.

 

We are working alongside rural and indigenous communities to:

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1. Build resilient, place-based livelihood economies rooted in traditional knowledge.

2. Develop stewardship-based market models that recognize and sustain community care for forests and land.

3. Design pathways where culture continues through practice, not preservation.